the NAS

LOSTGEN is a streetwear brand inspired by the so-called. "Lost Generation" - a group of people who feel detached from society and seek their own place in the world and express themselves through their style.

Each collection is exclusive and limited and will never be available for purchase again.

We consist of different age groups and social classes, we are united by the feeling that we have no clear place or direction in society. With the LOSTGEN movement, we try to find our own ways to break out of the predetermined roles and expectations of society.

Our clothes are made to reflect these feelings of being lost. LOSTGEN members are also often distinguished by being creative, independent and looking for new ways to express themselves and find their place in society.

Become a part of LOSTGEN today.

SHOP NOW