LOSTGENCZECH REPUBLIC / EST. 2023

WE WERESUPPOSEDTO BE LOST.

Maybe we'll come back. Maybe we won't.

A note from us to you

WE WERE SUPPOSED TO BE LOST.

They called us lost before we even had the chance to find our way.

So we stopped asking where we belonged and created a world of our own.

We dreamed bigger than they expected. We went further than they believed we could. And we became something they could not ignore.

We do not know if LOSTGEN will return.

But if this really is the end, then it was one hell of a journey.

To every Lostgen out there:

You are not who they say you are. You are who you choose to become.

LOSTGEN

2023 — ?

THE WAY WE GOT HERE

LOSTGEN crew on a metro escalator
NO. 01
Models on arcade racing machines
NO. 02
LOSTGEN crew beside a car
NO. 03
Stacks of LOSTGEN parcels ready to ship
NO. 04
Two models wearing LOSTGEN hoodies
NO. 05
Two models by a car in a red-lit garage
NO. 06
LOSTGEN crew in a garage
NO. 07
LOSTGEN tee laid on a yellow supercar
NO. 08
Models wearing LOSTGEN inside a car
NO. 09
Model in a white LOSTGEN hoodie
NO. 10
LOSTGEN streetwear in a graffiti-covered space
NO. 11
Packing LOSTGEN orders at the kitchen table
NO. 12
LOSTGEN campaign at an arcade
NO. 13
Early LOSTGEN labels laid out by hand
NO. 14
Model in a car at night
NO. 15
LOSTGEN hoodie photographed inside a car
NO. 16
Night celebration with the LOSTGEN crew
NO. 17
LOSTGEN campaign photographed through a car window
NO. 18
Model in a black LOSTGEN tracksuit
NO. 19
Model wearing a white LOSTGEN tracksuit
NO. 20